Marketing Management Week 4 Assignment 2 Assignment 2: Pricing Strategies Assume you are the marketing manager for a local cable company.

 

 

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Marketing Management Week 4 Assignment 2

 

Assignment 2: Pricing Strategies

Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

  • Determine your price objective with your justification.
  • Determine the demand of your service and how this influences your pricing strategy.
  • Estimate your cost elements and discuss how this will influence the price of your service.
  • Prepare a competitive price analysis.
  • Select your pricing method and determine your final price along with your justification.

Write your responses in a 3- to 4-page Microsoft Word document.

Name your document SU_MKT3010_W4_A2_LastName_FirstInitial.doc.

Submit to the W4: Assignment 2 Dropbox by Tuesday, August 30, 2016.

Assignment 2 Grading Criteria Maximum Points
Determined price objective and provided appropriate justification 5
Determined the demand of the service and stated how this will influence the pricing strategy. 5
Estimated the cost elements and discussed how this will influence the price of the service. 10
Prepared a competitive price analysis. 10
Selected the pricing method and determined the final price along with appropriate justification. 10
Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. 10
Total: 50

 

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