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Marketing Management Week 4 Assignment 2
Assignment 2: Pricing Strategies
Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:
- Determine your price objective with your justification.
- Determine the demand of your service and how this influences your pricing strategy.
- Estimate your cost elements and discuss how this will influence the price of your service.
- Prepare a competitive price analysis.
- Select your pricing method and determine your final price along with your justification.
Write your responses in a 3- to 4-page Microsoft Word document.
Name your document SU_MKT3010_W4_A2_LastName_FirstInitial.doc.
Submit to the W4: Assignment 2 Dropbox by Tuesday, August 30, 2016.
|Assignment 2 Grading Criteria||Maximum Points|
|Determined price objective and provided appropriate justification||5|
|Determined the demand of the service and stated how this will influence the pricing strategy.||5|
|Estimated the cost elements and discussed how this will influence the price of the service.||10|
|Prepared a competitive price analysis.||10|
|Selected the pricing method and determined the final price along with appropriate justification.||10|
|Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.||10|